CLASSIC SPORTS SHOE LABEL ONITSUKA TIGER SHOWCASES ITS DISTINCTIVE BLEND OF JAPANESE TRADITION AND MODERNITY IN ITS FIRST NEW ZEALAND STORE.
The design sensibility that has set Onitsuka Tiger among the world’s most enduring sports brands is evident throughout this Japanese-inspired store.
Antique lattice designs, simple, linear shapes and modern re-imaginings of traditional Japanese motifs pay tribute to the cult label and its country of origin.
This celebration of Japanese culture, creativity and originality is at the very heart of the brand, expressed in its contemporary collections of shoes, apparel and accessories.
Inspired by traditional sports such as football, running, martial arts, basketball and tennis, the range offers a stylish modern interpretation of vintage footwear silhouettes.
Sports performance and design
Onitsuka Tiger traces its history back to 1949, when the company’s founder and namesake created his first basketball shoe. This was quickly followed by a running shoe, which found fame in the 1950s as the first racing shoe to be worn by legendary barefoot Ethiopian runner Abebe Bikila.
At the 1968 Mexico City Olympics, Onitsuka’s Mexico 66 tiger-stripe design became an instant classic, forming a key part of the vintage collection to this day.
Today part of the ASICS brand, Onitsuka Tiger continues to inspire a new generation of athletes and collectors with its commitment to performance and design.
Public Holidays 11am-5pm
2C Commerce Street
Auckland CBDT +64 9 307 6975
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