A one-stop shop for high quality sartorial staples for men and women alike, AS Colour’s Britomart store is as industrially cool as the cult label itself.

Creative blank apparel company AS Colour is famed for its honestly priced, simply styled basics, selling an ever-growing range of top quality T-shirts, singlets, sweatshirts and more that are the perfect accompaniment to higher priced pieces in your wardrobe.

From organic cotton T-shirts and canvas totes to hooded sweats and classic children’s wear, AS Colour’s quintessentially cool designs have made its name synonymous with the kind of ‘solid, no-nonsense staples that everyone can wear regardless of personal style.’

AS Colour’s story started in 2005 when its founders spotted a growing demand for blank apparel from creative New Zealand companies. They duly began distributing blank American T-shirts from a Parnell garage and when they couldn’t get what they wanted from suppliers, they began designing and manufacturing their own range.

Simply brilliant basics

e8f79f95-AS%20Colour%203_0.jpg

“We started with a very simple idea, to make the best quality blank apparel so that other people could print their ideas onto it,” AS Colour’s founders explain. “It may not be the most earth shattering idea but we felt quite passionate about it.”

The Britomart shop’s fitout is minimal and modern with an industrial feel, mirroring the blank canvas simplicity of AS Colour’s coolly classic designs. It carries a full range of the brand’s T-shirts, singlets, sweatshirts, caps, pants and shorts along with the odd limited collection or collaboration that the Kiwi company releases.

Contact

Barrington Building
10 Customs Street East
Britomart
Auckland CBD
+64 09 379 5983
sales@ascolour.co.nz
www.ascolour.co.nz 
AS Colour on Facebook
AS Colour on Twitter
AS Colour on Tumblr

Opening Hours

Monday-Saturday 9.30am-6pm
Sunday 10am-5pm

MORE TENANTS...

Kiehl’s Britomart

From old-world New York apothecary to one of today’s most beloved beauty brands, Kiehl’s has its beautiful – and . . .

Oaken

From your first croissant and coffee of the morning to your final red wine of the night, this Britomart . . .

Jo Malone London

This is one luxury brand that knows how to engage your senses, from the first fragrant inhalation as you . . .

Xuxu Dumpling Bar

Sister bar to acclaimed Vietnamese restaurant Cafe Hanoi, Xuxu Dumpling Bar is the perfect place to begin or end . . .