A one-stop shop for high quality sartorial staples for men and women alike, AS Colour’s Britomart store is as industrially cool as the cult label itself.
Creative blank apparel company AS Colour is famed for its honestly priced, simply styled basics, selling an ever-growing range of top quality T-shirts, singlets, sweatshirts and more that are the perfect accompaniment to higher priced pieces in your wardrobe.
From organic cotton T-shirts and canvas totes to hooded sweats and classic children’s wear, AS Colour’s quintessentially cool designs have made its name synonymous with the kind of ‘solid, no-nonsense staples that everyone can wear regardless of personal style.’
AS Colour’s story started in 2005 when its founders spotted a growing demand for blank apparel from creative New Zealand companies. They duly began distributing blank American T-shirts from a Parnell garage and when they couldn’t get what they wanted from suppliers, they began designing and manufacturing their own range.
Simply brilliant basics
“We started with a very simple idea, to make the best quality blank apparel so that other people could print their ideas onto it,” AS Colour’s founders explain. “It may not be the most earth shattering idea but we felt quite passionate about it.”
The Britomart shop’s fitout is minimal and modern with an industrial feel, mirroring the blank canvas simplicity of AS Colour’s coolly classic designs. It carries a full range of the brand’s T-shirts, singlets, sweatshirts, caps, pants and shorts along with the odd limited collection or collaboration that the Kiwi company releases.