From old-world New York apothecary to one of today’s most beloved beauty brands, Kiehl’s has its beautiful – and beautifying –flagship boutique at Britomart.
The Kiehl’s philosophy is one of simple luxury, combining high quality, botanical ingredients with cutting edge dermatological science to create highly ‘efficacious skin and hair care products.’
Founded in New York City’s Lower East Side in 1851, Kiehl’s has catered to both sexes since the introduction of a dedicated men’s skincare range in 1961. The cult brand has since amassed a legion of male fans, with notable devotees including Andy Warhol.
Signature products like Kiehl’s Crème de Corps and Calendula Herbal Extract Toner are still made according to decades old recipes passed down through generations. And in a nod to Kiehl’s artisanal roots, the calendula petals in its iconic toner are added by hand according to the original formulation.
Kiehl’s selects ingredients for their beauty benefits, rather than their aesthetics. Natural ingredients are integral to the brand’s elegant products, with lavender, vitamin C and blue algae enriching Kiehl’s uniquely effective skincare formulations.
Natural skincare, body care and hair care
The Kiehl’s Britomart boutique is the brand’s first New Zealand flagship store. The 57sqm space boasts a full range of skin, hair and body care products, and a consultation space where you can relax and discuss your skincare needs.
The flagship store’s interior pays homage to the brand’s unique New York City heritage: combining exposed brick walls with antiques and vintage Kiehl’s imagery. Mr. Bones – a life-size skeleton who lives at every Kiehl’s store – also resides at the Britomart boutique.
As well as engaging in various environmental initiatives, Kiehl’s is committed to using ‘simple, efficient, and recyclable packaging’. Instead of elaborate packaging, Kiehl’s focusses on creating high quality beauty products that actually work.