It’s the world’s hottest yoga gear – but to its legions of fans, it’s also a philosophy and a way of life.
lululemon athletica specialises in “technical athletic apparel for yoga, running, dancing and most other sweaty pursuits”. Its sportswear is crafted for fit and function as well as beautifully designed and detailed.
But it’s not just the technically advanced fabrics and flattering designs that have earned the brand its worldwide following of loyal fans. The company is founded on a quirky manifesto that emphasises living “long, healthy and fun lives” – and its mission is creating components for people to do so.
lululemon athletica’s full-sized store at Britomart carries complete seasonal collections of lululemon designs.
Active in the community
lululemon athletica was founded in Vancouver in 1998 by Chip Wilson, a keen surfer and snowboarder turned yoga fan. He saw an opportunity to combine his newfound enthusiasm for yoga with his long-standing passion for technical athletic fabrics.
Chip founded the company as a community hub where people could learn about and discuss all aspects of healthy living, from yoga and other forms of exercise to diet and mental wellbeing.
True to its origins, the Britomart store will also be a focus for the local community, with complimentary yoga and fitness classes held in store. It will also be a base for community events and visiting ambassadors will share their knowledge and passion with guests.