The coveted British fashion label Ted Baker London delivers a shopping experience as unique as the brand itself.

Ted Baker’s combination of classic British style and quirky detailing has won it a loyal following of fashionistas and fashionistos worldwide.

As you browse through the beautifully cut designs in store, pay special attention to the details: this is a label that delights in subtle touches of embroidery and trim. Ted Baker prides itself on offering ‘twice the product for half the price’ – and the fine fabrics, tailoring and detailing make it clear why.

Whether you’re acquainting yourself with the label for the first time or a long-time fan, a visit to the Britomart store will be one of surprise and discovery. Each Ted Baker store is individually designed in a style both luxurious and playful, full of little touches waiting to be revealed.

Individuality and style

Ted Baker was launched in 1987 in Glasgow as a tailored shirt specialist, which quickly gained a reputation for quality, attention to detail – and personality.

Every shirt purchased from the early stores came with a free laundry service, capturing the attention of both customers and fashion media. With no budget for traditional advertising, founder Ray Kelvin focused on building his fledgling designer label through offbeat marketing tactics and word of mouth.

Despite a continued ‘no advertising’ policy, the brand has grown to encompass a full range of menswear, womenswear, accessories, fragrance, footwear, jewellery and watches.

The collections today continue to vividly express ‘Ted’s’ personality, with humour, individuality and style woven into every piece. All the key ranges are now available at New Zealand’s only Ted Baker store – right here at Britomart.

Contact

Atrium on Takutai
31 Te Ara Tāhuhu Walking Street
Britomart
Auckland CBD
+64 9 307 2044
44d.auckland@tedbaker.com.au
www.tedbaker.com

Opening Hours

Monday-Friday 9:30am-6pm
Saturday 10am-5pm
Sunday 11am-5pm

MORE TENANTS...

Whites 3.jpg

White’s & Co.

The self-styled ‘merchants of freezery’ dish up decadent dairy from a stylish little servery in the Atrium. Tucked away . . .
Espresso Workshop 3.jpg

Espresso Workshop Britomart

Totally serious about quality coffee and service, Espresso Workshop’s mission is ‘fantastic flavour in every cup’ – and they’re . . .
Amano2.jpg

Amano Bakery

Artisan bakers handcrafting bread, pastries, pizzas and sandwiches from honest, high quality ingredients, Amano Bakery is doing things the . . .
090306_0180.jpg

Brew on Quay

With a dizzying selection of craft beers, a stunning fitout and a secret rooftop bar, this is an establishment . . .