TRA is an insight agency – using their understanding of human behaviour to identify opportunities for companies to grow.

TRA believes that growth is a force for good. Their work is founded on the philosophy that business contributes to creating a stronger economy and a better New Zealand.

TRA’s mission is to put customers at the heart of every business, bringing the customers’ voice inside an organisation so that it informs strategic decision making and enables growth.

To do this, TRA uses a robust framework of tools – from qualitative and quantitative research and data analytics, to strategic planning and trends analysis – to solve problems and develop tailored solutions for clients.

But the distinguishing feature of our work is their knowledge of human behaviour. Their insights aren’t the outcome of a formula or a model. They are the result of a process of solving problems and arriving at bespoke solutions for clients. And they’ve got a proven record of success.

Contact

Quay Building
Level 4, 106-108 Quay St
Britomart
Auckland
+64 (09) 377 8129
hello@tra.co.nz

MORE TENANTS...

MADE

With its fresh, interesting collection of high-end fashion labels and unique vintage-glamour feel, MADE is a store with a . . .

OFF Wax & Laser and ON Brow House

In their funky Britomart location, OFF Wax & Laser and ON Brow House take the ‘serious’ out of seriously . . .

Ortolana

With a style of ‘neighbourhood casual dining’ all its own, Ortolana is a chic little bistro concentrating on garden-to-table . . .

Nike

“If you have a body, you’re an athlete,” said co-founder Bill Bowerman – a message of empowerment that has . . .