TRA is an insight agency – using their understanding of human behaviour to identify opportunities for companies to grow.
TRA believes that growth is a force for good. Their work is founded on the philosophy that business contributes to creating a stronger economy and a better New Zealand.
TRA’s mission is to put customers at the heart of every business, bringing the customers’ voice inside an organisation so that it informs strategic decision making and enables growth.
To do this, TRA uses a robust framework of tools – from qualitative and quantitative research and data analytics, to strategic planning and trends analysis – to solve problems and develop tailored solutions for clients.
But the distinguishing feature of our work is their knowledge of human behaviour. Their insights aren’t the outcome of a formula or a model. They are the result of a process of solving problems and arriving at bespoke solutions for clients. And they’ve got a proven record of success.
Level 4, 106-108 Quay St
+64 (09) 377 8129