The beautiful concept store for New Zealand’s most avant-garde fashion label sets the stage for its inimitable dramatic style.

Iconic New Zealand fashion house WORLD styles itself as a ‘Factory of Ideas and Experiments’. It’s an epithet that sums up its love for the unexpected, the creative and the adventurous. With a witty, fearless approach to fashion that is as much about personality as clothing, WORLD declares it is a label that ‘dresses the mind not the body’.

It’s an attitude everywhere in evidence at WORLD’s new luxury flagship store at Britomart. Its eccentric, eclectic curatorial approach brings together antiques and curios ranging from religious relics to taxidermied birds and animals.

The boutique showcases full collections of the internationally renowned WORLD, WORLD Man and WORLD Couture ranges, all lovingly handmade in New Zealand.

World of beauty

WORLD is the internationally acclaimed label of designer Denise L’Estrange-Corbet, founded in 1989 with partner Francis Hooper. WORLD is sold at high-fashion retailers including Liberty of London and Selfridges, and its designs are collected by museums, galleries and private collectors.

Alongside the fashion collections, WORLD Beauty is an Aladdin’s cave of beauty treasures. WORLD searches the planet for the most luxurious beauty items, expansively defined as ‘anything we find beautiful’, from perfume to bric-à-brac to chandeliers.

A collection of exclusive, historic and artisan fragrances sit next to exquisite skincare ranges, French candles and antique furnishings. Alongside are quirky gifts and treasures for just a few dollars, in line with WORLD Beauty’s mission: to allow everyone from all walks of life to experience a little luxury.

Brands

WORLD
WORLD Couture
WORLD Man
WORLD Beauty
Amouage
Cire Trudon
Darphin
Julia deVille
Lomography
Lubin
Polaroid
Puredistance
Rancé
Robert Piguet

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One of New Zealand’s most successful fashion exports, Trelise Cooper combines colour, texture and print to create an eclectic form of glamour.

Trelise Cooper’s whimsical but wearable designs have seen her establish a fashion empire whose growth shows no sign of abating. And with 12 boutiques – and 300 stockists – worldwide, it was only a matter of time before the much-loved label opened a flagship boutique at Britomart.

The space is designed like an art gallery, with clean, light-filled interiors allowing the clothes to function as installation pieces. The simplicity of the store puts the garments centre stage, and the focus is on creating a unique shopping experience with exceptional customer service.

Trelise Cooper’s mainline range is available, alongside the Cooper by Trelise diffusion line and the edgier Coop by Trelise Cooper collection. The boutique also carries the brand’s signature fragrance, jewellery and French-milled soaps, and the Trelise Cooper Boardroom flagship store is located right next door.

Beautiful clothes for fabulous women

Born and raised in New Zealand, Trelise founded the label in 1985 without formal training but with a desire to create beautiful clothing for women. Trelise Cooper is now one of New Zealand’s most successful fashion designers, and her flirty frocks and glamorous gowns have been worn by Liv Tyler and Miranda Kerr.

The raw elements of Trelise Cooper’s gorgeous garments and covetable collections are superb materials, bold graphic prints and ornate detailing such as beadwork and embroidery. Trelise designs her clothes with ‘fabulous and empowered women in mind’ and strives to give women ‘the freedom to engage with fashion without being dictated by it’.

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Splashes of sequins, thigh skimming skirts, slogan tees and drop crotch pants, The CO-OP is home to a handful of price- and street-savvy fashion brands, including Trelise Cooper’s COOP.

‘Designed for the girl who’s so far on top of the fashion game, she’s ahead of it’ The CO-OP boutique is open at the Britomart Pavilions.

Sitting next to Trelise Cooper’s (TC) Auckland flagship on Te Ara Tāhuhu walking street, the store is the most recent expansion to the TC empire and offers fresh styles for the younger fashion fans.

Stocking three labels: Holy Chic, The Fifth Label and COOP, The CO-OP has new stock, handpicked by the TC team arriving weekly so it’s always on trend and on budget.

‘A philosophy, an attitude, an ever-evolving moment’, Holy Chic delivers premium fashion, without the price tag. Feminine styles with a gritty edge, the Trelise Cooper offshoot is current, ‘up-to-the-minute’ fashion that you need to be wearing now. Slogan tees, day dresses, streetwear and jewellery, the brand is youthful and international, for the girls, as the brand’s website says, ‘that just don’t give a chic.’

Australia’s The Fifth Label makes its Britomart debut in The CO-OP. A modern brand that morphs high fashion with streetwear, The Fifth is multi-dimensional, with garments for the beach, the office, day, night and everything in between.

Bringing ‘The modern fashion icon the glamour she craves and the level of luxury she has come to expect’, COOP offers a youthful approach to the classic Trelise Cooper style. Bold patterns, lace, dramatic prints and inventive cuts can be found scattered through the collections, offering effortless style for the ‘eclectic’ COOP girl.

With new garments arriving every week The CO-OP is an ever-revolving selection of wardrobe updaters. Incredibly well priced with many tags boasting numbers well below the $100 mark, the store is introducing a new generation to Trelise Cooper in the most fashionable way possible.

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The coveted British fashion label Ted Baker London delivers a shopping experience as unique as the brand itself.

Ted Baker’s combination of classic British style and quirky detailing has won it a loyal following of fashionistas and fashionistos worldwide.

As you browse through the beautifully cut designs in store, pay special attention to the details: this is a label that delights in subtle touches of embroidery and trim. Ted Baker prides itself on offering ‘twice the product for half the price’ – and the fine fabrics, tailoring and detailing make it clear why.

Whether you’re acquainting yourself with the label for the first time or you’re a long-time fan, a visit to the Britomart store will be one of surprise and discovery. Each Ted Baker store is individually designed in a style both luxurious and playful, full of little touches waiting to be revealed.

Individuality and style

Ted Baker was launched in 1987 in Glasgow as a tailored shirt specialist, which quickly gained a reputation for quality, attention to detail – and personality.

Every shirt purchased from the early stores came with a free laundry service, capturing the attention of both customers and fashion media. With no budget for traditional advertising, founder Ray Kelvin focused on building his fledgling designer label through offbeat marketing tactics and word of mouth.

Despite a continued ‘no advertising’ policy, the brand has grown to encompass a full range of menswear, womenswear, accessories, fragrance, footwear, jewellery and watches.

The collections today continue to vividly express ‘Ted’s’ personality, with humour, individuality and style woven into every piece. All the key ranges are now available at New Zealand’s only Ted Baker store – right here at Britomart.

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It’s little wonder Vicki Taylor inspires such intense loyalty amongst her customers: her designs strike just the right balance between long-lasting, classic design and the sort of subtle, intricate detailing that make owning – and wearing – them something special.

Characterised by an understated, edgy aesthetic, taylor garments offer ingenious twists on simple, architectural lines. Designs are deliberately versatile to allow the wearer creative scope and experimentation.

Pieces are created around beautiful fabrics, lovingly sourced from the world’s best mills, and materials such as New Zealand merino feature strongly in the collections. All garments are proudly designed and manufactured in New Zealand to deliver small production runs and the level of quality and bespoke detailing that Vicki insists upon.

Rise of a fashion designer

Born into the fashion industry – with a father, grandfather and great-uncle all in the textile business – Vicki Taylor graduated with a prestigious design degree from the Royal Melbourne Institute of Technology. She went on to be head designer at Gregory, significantly boosting the label’s popularity and success. She launched the taylor label in 1999 with the opening of her first store, taylor Boutique on Jervois Road.

Today Vicki has a dedicated group of followers who return to her designs season after season. Vicki herself is often to be found in store, styling, advising and getting feedback from customers.

As Vicki says, “I’m spoilt by my customers; we’ve established a long history together. Hopefully I can keep them inspired by producing pieces they want and just have to own.”

Photography credit Andre Kong

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Bold, glamorous and just a little bit bohemian, sass & bide’s Britomart boutique beautifully embodies the beloved brand.

Founded by Brisbane-born friends Heidi Middleton (sass) & Sarah-Jane Clarke (bide), a former accountant and advertising art director with a shared love of fashion, sass & bide has quickly blossomed into one of the world’s most celebrated ready-to-wear and accessories labels.

sass & bide’s raison d’être is to create clothing and accessories ‘dedicated to the strong, the obscure and the beautiful’ and the newly opened Britomart flagship boutique carries a full range of the label’s ready-to-wear, swimwear, denim, accessory and eyewear collections.

The Britomart store stunningly showcases sass & bide’s beautiful wares. Floating rails drift above striking parquet and marble floors and the store’s bright, white and seriously luxe interior allows sass & bide’s signature embellished, metallic and all-round exquisite pieces to shine.

An international success story

Heidi and Sarah-Jane established sass & bide in 1999 with no formal design training. The fashionable duo instead started the label with a capsule collection of customised denim, a strong sense of style and a ‘free-spirited confidence and contradiction’ that still defines the brand today.

Within two years the collection had expanded into seasonal ready-to-wear, evolving from an underground phenomenon in Australia to the runways of New York and London Fashion Weeks. sass & bide is now available in more than 20 countries worldwide.

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Offering superb bespoke and made-to-measure tailoring services, RJB Design is founded on a simple philosophy: ‘Suits made by individuals, for individuals’.

RJB Design prides itself on being New Zealand’s finest suit tailor, bringing together contemporary masculine style and old-fashioned quality and attention to detail.

Along with the latest luxury European fabrics and Savile Row-trained tailoring, RJB Design delivers the very best personal service, offering expert advice across all aspects of cloth, cut, style and fit.

The ultimate in personalised style is the bespoke suit, where every detail of fabric, cut and finish is customised for you. RJB Design also offers a made-to-measure tailoring service for suits and shirts, where garments are fitted and finished to your measurements and specifications.

The store also carries fine off-the-peg suit ranges from New Zealand and Europe, as well as hand-selected knitwear, casual shirts, footwear, accessories and gifts.

Bespoke tailored menswear

The historic Levy Building reflects the traditional values of the RJB brand, setting the scene for a relaxed, masculine environment that gives way to a welcoming family culture at weekends.

Husband and wife team Ronald and Natasha Biddick founded RJB Design in 1999 to fill the gap they saw in the Auckland market for sophisticated, European-influenced menswear. Today their loyal client list includes Prime Minister John Key and many other top executives and household names. 

“We make clothes not just for the body, but for the man and his lifestyle,” says Ronald. “We take into account where the clothing will be worn and for what purpose, creating garments that fit the lifestyle of the customer as well as they fit his physique… each client has different needs.”

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RJB Design
Cambridge Clothing
Dormeuil
Baubridge & Kay
Holland & Sherry
Loro Piana
Orian
Rembrandt
Scabal
Strellson
Triumph & Disaster

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“If you have a body, you’re an athlete,” said co-founder Bill Bowerman – a message of empowerment that has helped turn Nike into the world’s best-loved sports brand.

That Nike is a brand that inspires devotion is much in evidence in the Nike Britomart concept store. In pride of place is a showcase for a selection of owner Bryan Eible’s personal Nike shoe collection, a 180-pair stash of vintage pieces and special editions the envy of ‘sneaker freakers’ everywhere.

There are tiered racks of shoes suspended chandelier-style from the ceiling and display cases made of ‘regrind’ – recycled shoes.

The range at Nike Britomart is highly performance-focused, offering Nike’s latest and most innovative collections of footwear and clothing. While the main focus of the store is running, there’s an extensive range of training gear for gym-goers and athletes across all disciplines, as well as casual sportswear for off the field.

Global business, local focus

Nike might be the world’s most successful sportswear company, but the focus of the Nike Britomart store is very much on this corner of the world.

From the Auckland map graphics on the walls to the Atrium showcase tracing the birth of jogging back to New Zealand, the store emphasises its authentic connection to the New Zealand sporting community. (It’s true – Kiwi Arthur Lydiard’s jogging club so inspired Nike’s Bill Bowerman on a visit here in 1962, he took the idea with him back to the US and sparked a new fitness phenomenon.)

The Britomart store was the first in New Zealand to open under the Nike name, is the base for community fitness events including Nike+ Run Club Auckland, which caters for a range of distances and abilities. This social run club meets at 6pm every Wednesday evening at the store for a mixed run.

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Designer denim and streetwear boutique Service Denim/Store is home to several leading-edge international fashion brands, including ‘vintage revision’ jeans label Neuw.

The hero brand at Service Denim/Store is vintage denim label Neuw, a collection of individually sourced and modified men’s and women’s jeans. The store’s stripped-back vintage industrial interior, complete with reclaimed furniture, perfectly reflects the recycled aesthetic of the Neuw brand.

In addition to the signature reworked jeans, Service Denim/Store stocks a selection of other Neuw pieces including tops, jackets and seasonal fashion. Other international denim and streetwear brands at Service Denim/Store include Rollas, Deus Ex Machina, Huffer, Mr. Simple, and Vans.

Neuw-look personal style

The Neuw brand was inspired by Swedish designer Par Lundqvist’s vast personal collection of vintage denim, which includes pieces dating back more than 100 years.

In a process he calls ‘vintage revision’, Par re-cuts, tucks, darts and repairs each pair of Neuw jeans to give them the right fit and look. The result is a modern denim brand with traditional attention to detail, fit and workmanship.

Naturally, no two pairs are alike. ‘Every pair of Neuw jeans has individual details inspired by traditional hand repairwork and tailoring,’ says Par. ‘The imperfection is what makes them special.’

Brands

Neuw
Deus Ex Machina
Rollas
Huffer
Mr. Simple
Herschel
Vans
Thing Thing
ROC Eyewear
Le Coq Sportif
Uppercut Deluxe

With its fresh, interesting collection of high-end fashion labels and unique vintage-glamour feel, MADE is a store with a charm all its own.

MADE’s Customs Street East boutique is a true treasure trove for fashion junkies, bringing together many of the fashion world’s most exciting names in one entirely original collection. It includes women’s and men’s clothing, shoes and accessories from top international labels and New Zealand designers.

The store itself retains much of the original detailing of the old warehouse space. Raw brick walls and distressed woodwork are offset with lush cut-glass chandeliers and vintage furniture: the perfect backdrop for MADE’s eclectic, ever-changing line-up of beautiful, colourful and offbeat pieces.

International fashion showcase

You’ll find European labels like A.P.C., AMI Paris, Barbour UK and Sessun alongside New Zealand designers such as Karen Walker, Penny Sage, M Label and C’est Moi.

For men, the denim selection is second to none offering only the best from Nudie Jeans, Levi’s and A.P.C., and exclusive to MADE in New Zealand the La Panoplie collections direct from Paris.

For women, the denim offering from A.P.C. and Levi’s goes perfectly with a pair of Swedish Hasbeens or some Beau Coops. 

MADE also offers a unique selection of accessories, including jewellery from Trois Petit Points (Paris), leatherware from A.P.C., Good Winter (NZ), Nudie, and Status Anxiety, and Le Specs eyeware. A beautiful range from Cold Spring Apothecary (New York) and candles from A.P.C. and Land by Land.

And not to be missed, a fabulous range of vintage and pre-owned handbags and accessories from Louis Vuitton, Gucci, Balenciaga, Chloé, Marc by Marc Jacobs, Prada and Dior.

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A.P.C. Paris
AMI Paris
Anniel Italy
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Beau Coops
C’est Moi
Cold Spring Apothecary
Good Winter NZ
Karen Walker
Land by Land
La Panoplie Paris
Le Specs
Levi’s
M Label
Not Shy Paris
Nudie Jeans
Penny Sage
Sessun Paris
Standard Issue NZ
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It’s not just outdoor gear, it’s a symbol of adventure.  And the Macpac guys aren’t just salespeople, they’re outdoor experts who walk the adventure talk.

Macpac is the fast-expanding Kiwi outdoor adventure brand known for its top-quality outdoor gear for backpacking, tramping and camping. And its Britomart concept store on Customs Street East is the largest Macpac outlet in New Zealand.

Themselves serious outdoor enthusiasts, the Macpac Britomart team offer the kind of expert service and intimate product knowledge you can only give if you live for adventure yourself.

As well as a wide range of packs, Macpac stocks hiking boots, tents, sleeping bags, camping and travel accessories and outdoor clothing designed to make you at home in the planet’s wildest places.

From hiking packs to camping gear

Macpac began in Christchurch with a backpack – New Zealand’s first internal-frame climbing pack – designed by founder Bruce McIntyre for his mountaineering mates in 1975. Today it’s one of the world’s most trusted outdoor brands, known for its innovative designs, revolutionary fabrics and relentless focus on performance.

In 2008 Macpac joined forces with New Zealand’s other iconic outdoor brand, Fairydown, allowing customers to get the best of both brands in one place.

If you love the great outdoors and rate the importance of quality gear, trek in and see the Macpac team – you’ll find them on the ground floor of Old Sofrana House.

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Featuring a seriously cool fitout straight from New York, M.A.C’s flagship store is a mecca for makeup professionals and devotees alike.

The sleek black and silver interior of M.A.C’s Britomart store is a fitting home for the brand’s sought-after PRO collection – the only place in New Zealand you’ll find the professional range.

From the tiers of signature high-performance products to the individual statement style of the in-store artists, this is the ultimate M.A.C showcase: a shrine to self-decoration of the highest sort.

Originally developed to meet the creative and performance needs of professional makeup artists, the M.A.C range today embraces ‘all ages, all races, all sexes’ in a celebration of the fierce and fabulous.

Professional and everyday cosmetic ranges

Whether you’re after a top-up of your favourite lip stain or seeking a whole new look, you’ll find plenty of inspiration here among the tantalising displays of colour collections, artistry tools, accessories and skincare. Along with the beautiful everyday lines of M.A.C cosmetics, expert advice is on hand to answer all your makeup and technique questions.

Just don’t be surprised to find yourself browsing alongside New Zealand’s top professional makeup artists. They’ll be stocking up on the essential tools of the trade, choosing from over 250 high-quality M.A.C PRO formulations, colours and finishes, designed to deliver in the demanding backstage and studio environments.

Anyone can become a M.A.C makeup expert, though: M.A.C Technique classes allow all customers to learn the latest tips and tricks of makeup application from resident artists. These small group sessions include a full makeup demonstration and time spent with an artist – contact the store to register your interest.

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