It’s the world’s hottest yoga gear – but to its legions of fans, it’s also a philosophy and a way of life.

lululemon athletica specialises in “technical athletic apparel for yoga, running, dancing and most other sweaty pursuits”. Its sportswear is crafted for fit and function as well as beautifully designed and detailed.

But it’s not just the technically advanced fabrics and flattering designs that have earned the brand its worldwide following of loyal fans. The company is founded on a quirky manifesto that emphasises living “long, healthy and fun lives” – and its mission is creating components for people to do so.

lululemon athletica’s full-sized store at Britomart carries complete seasonal collections of lululemon designs.

Active in the community

lululemon athletica was founded in Vancouver in 1998 by Chip Wilson, a keen surfer and snowboarder turned yoga fan. He saw an opportunity to combine his newfound enthusiasm for yoga with his long-standing passion for technical athletic fabrics.

Chip founded the company as a community hub where people could learn about and discuss all aspects of healthy living, from yoga and other forms of exercise to diet and mental wellbeing.

True to its origins, the Britomart store will also be a focus for the local community, with complimentary yoga and fitness classes held in store. It will also be a base for community events and visiting ambassadors will share their knowledge and passion with guests.

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Jennie Loo, former owner of luxury shoe store Ashley Ardrey, has launched a new fashion brand with the opening of concept store Lineage.

Designer shoe boutique Lineage is a must-visit for footwearphiles, filled with fashionista Jennie Loo’s hand-selected range of high-end European labels. Brands include French ballet pump specialists Repetto, family-owned Spanish shoemaker Pedro Garcia and luxury French shoe designer Robert Clergerie. The store is a showcase for Jennie’s love of classic fashion.

“The name Lineage relates to longevity, to classic brands that you can retire for a couple of years, then get out again,” explains Jennie.

Never a fan of disposable fashion, Jennie intends to do more than just sell beautiful shoes and accessories – though belts, bags and costume jewellery and a sprinkling of hand-selected garments also feature at Lineage. She aims to add genuine value to the shopping experience by helping women make better fashion choices.

“The rebranding to Lineage is to encourage people to come and get free advice and guidance,” says Jennie, who describes herself as a fashion girl rather than a shoe girl. “I want to help people look their absolute best, and I’ll be in store most days, which will give me the opportunity to do that.”

“I have a lot of technical knowledge,” says Jennie, “and I know about garment construction and materials. With this, I can help women make better choices. It’s not about having things that are the hottest, but things that have longevity.”

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Inspired by the traditions of Provence, L’Occitane products embody a true ‘art de vivre’ – a celebration of the pleasures of life.

At the heart of fragrance and beauty house L’Occitane en Provence’s philosophy is a set of core values: authenticity, naturalness, effectiveness and pleasure.

Inspired by traditional Provençal values, L’Occitane products trace their origins back to the plants, flowers and trees of the Mediterranean region, and the natural active ingredients long cherished in local tradition.

Today’s range of fragrance, skincare, body care and hair care draws together ancient methods and modern dermatological research, ensuring their effectiveness and safety as well as their sensual appeal.

That devotion to sensuality is evident throughout the L’Occitane experience, from the delicious fragrances and textures of the products themselves to the soft colours, lighting and ambience of the store.

Natural fragrance and skincare

Inspired by his childhood in Provence, 23-year-old Olivier Baussan began to explore the fragrance traditions of his region. He bought an antique steam distiller, harvested wild rosemary and produced pure rosemary essential oil.

This traditional natural product was quickly embraced by villagers at local markets, and L’Occitane was born. Drawing inspiration from a range of Mediterranean cultures, Olivier continued to develop fine skincare products and fragrances that were natural, authentic and effective.

Each L’Occitane key ingredient comes with its own ‘true story’, tracing the journey from its unique place in nature to the exquisite product in your hand.

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Designer stationery label kikki.K showcases a superb range of beautiful and practical accessories for the workplace and home in this fun, stylish store.

Make over your home or office workspace and turn it into an extension of your personal style with kikki.K’s divine range of stationery and desktop accessories.

Here the humble pen and notepad are elevated to designer status with covetable colours, finishes and graphics. You’ll find everything from folders and filing systems for foodies to stamps, stickers and pens for the busy professional.

And it’s a treasure trove for those who love to create, whether you work from a corner in the kitchen or the office on the top floor.


Gorgeous gifts for office and home

The label’s collection of beautiful yet practical objects sprang from Swedish-born Kristina ‘Kikki’ Karlsson’s belief that an organised and inspiring environment leads to a more positive and creative state of mind.

With hallmark Swedish style and simplicity, Kristina’s pieces transform ordinary workspaces into orderly places designed to increase your productivity and set your most creative self free.

Designs range from the classic to the contemporary, and as with all true fashion brands, the lines are constantly refreshed in keeping with the latest trends.

You’ll find no shortage of inspiration in the collections on display, and with prices ranging from everyday through to luxury, kikki.K is the perfect place to find a gift for that friend who has everything.

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From old-world New York apothecary to one of today’s most beloved beauty brands, Kiehl’s has its beautiful – and beautifying –flagship boutique at Britomart.

The Kiehl’s philosophy is one of simple luxury, combining high quality, botanical ingredients with cutting edge dermatological science to create highly ‘efficacious skin and hair care products.’

Founded in New York City’s Lower East Side in 1851, Kiehl’s has catered to both sexes since the introduction of a dedicated men’s skincare range in 1961. The cult brand has since amassed a legion of male fans, with notable devotees including Andy Warhol.

Signature products like Kiehl’s Crème de Corps and Calendula Herbal Extract Toner are still made according to decades old recipes passed down through generations. And in a nod to Kiehl’s artisanal roots, the calendula petals in its iconic toner are added by hand according to the original formulation.

Kiehl’s selects ingredients for their beauty benefits, rather than their aesthetics. Natural ingredients are integral to the brand’s elegant products, with lavender, vitamin C and blue algae enriching Kiehl’s uniquely effective skincare formulations.

Natural skincare, body care and hair care

The Kiehl’s Britomart boutique is the brand’s first New Zealand flagship store. The 57sqm space boasts a full range of skin, hair and body care products, and a consultation space where you can relax and discuss your skincare needs.

The flagship store’s interior pays homage to the brand’s unique New York City heritage: combining exposed brick walls with antiques and vintage Kiehl’s imagery. Mr. Bones – a life-size skeleton who lives at every Kiehl’s store – also resides at the Britomart boutique.

As well as engaging in various environmental initiatives, Kiehl’s is committed to using ‘simple, efficient, and recyclable packaging’. Instead of elaborate packaging, Kiehl’s focusses on creating high quality beauty products that actually work.

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The first-ever store for New Zealand’s leading shoe designer carries the full Kathryn Wilson and Miss Wilson ranges – including some store exclusives.

The fresh white space of Kathryn Wilson’s Britomart boutique is an ideal gallery for the brilliant colours and sculptural shapes of her gorgeous shoes, arranged reverently on minimalist shelving.

The store, located at The Pavilions at Britomart, is Kathryn Wilson’s flagship, carrying all of her collections for men and women, as well as the diffusion Miss Wilson range and limited-edition ranges of accessories. All styles are limited runs, including some colourways exclusive to the Britomart store.

New Zealand’s top shoe designer

Auckland-born designer Kathryn Wilson launched her dream of a New Zealand footwear brand in 2003 at the age of just 22, after winning an AMP Scholarship in 2002. Her talent, innovation and business flair saw her named as a finalist for the Ernst & Young Entrepreneur of the Year Award at the age of 30.

Today she is New Zealand’s most successful shoe designer, with boutique production houses in Italy, Spain, Portugal and China supplying 75 retailers across New Zealand and Australia. Her high-fashion designs and quality materials have earned her a dedicated fashion following both locally and overseas.

Brands

Kathryn Wilson
Miss Wilson

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Described as an ‘irreverent classicist’, Kate Sylvester balances her love of tailoring and historical reference with a provocative wit and a resolutely modern vision.

Known for her immaculate tailoring and strongly conceptual collections, Auckland designer Kate Sylvester is celebrated for her ironic, subtly subversive take on modern femininity. Her work plays off disparate references, stitching sportswear to couture, femininity to masculinity, pop culture to history, high art to punk rock.

The collections are sophisticated and wearable, built around timeless pieces that transcend the seasons and the latest trends. Kate describes her customer as a woman ‘smart enough to know that it’s far more provocative and stylish to be subtly sexy and have a sense of humour about dressing up’.

The contrasts and incongruities explored in the collections are also evident in the design of her flagship store at Britomart. Raw concrete pillars and exposed industrial services are the foil for a cool, chic colour scheme, with smooth blond wood fittings and delicate perforated ironwork ceiling panels.

Growing a fashion empire

The Britomart boutique carries full collections of both Kate Sylvester and ‘naughty little sister’ label Sylvester, as well as Kate Sylvester eyewear, shoes and a selection of other handpicked accessories.

Following a childhood steeped in dress-ups, Kate’s first commercial venture designing and selling clothes was at the age of 14. In 1993 she launched her eponymous label with Wayne Conway, her partner in life, creativity and business.

Today there are Kate Sylvester stores in New Zealand and Australia and her designs are sold at high fashion boutiques in Australasia, France and the US. The brand has an established sustainability policy, including a commitment to onshore production and an expanding stable of ethical and organic fabric options. Kate Sylvester is a past winner of a National Sustainable Business Network Award.

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Playfully weaving together high fashion and street style, luxury and ease, Karen Walker has cultivated an effortless ‘high-casual’ aesthetic.

Preeminent New Zealand designer Karen Walker is equal parts local fashion royalty and international design wunderkind. She blends disparate influences – ‘masculine and feminine, tailored and street, luxury and non luxury, dark and super cute’ – into an original and unpretentious style, reflected in her chic flagship store at Britomart.

Showcasing all dimensions of Karen Walker design from clothing and eyewear to diamonds and beach towels, the store is set within The Pavilions at Britomart.

Opening onto a leafy central courtyard with a bijou planted courtyard to the rear, the store mirrors the signature elegant Karen Walker look, which has evolved in conjunction with famed Kiwi interiors stylist Katie Lockhart.

Clothing, jewellery and accessories

The Britomart boutique houses the label’s Mainline and Runaway clothing collections alongside Karen Walker Eyewear, Beau Coops for Karen Walker footwear and Karen Walker Jewellery, including the Karen Walker Diamond collection.

The store also offers items from some of the designer’s favourite brands, including Saint James’ classic Breton stripe tees and Escentric Molecules’ cult fragrances.

Karen Walker is featured in Phaidon’s book ‘Sample’ which sees 10 leading arbiters of taste assemble 100 of the most significant fashion designers working today. She also appears in Taschen’s ‘Fashion Now 2’ tome, which features the most important international designers as selected by fashion bible i-D Magazine.

Stocked in over 900 stores worldwide, Karen Walker is a Prix de Marie Claire Best Creative Talent Award winner and is the only New Zealand fashion brand to show each season as part of New York Fashion Week. The brand has amassed an enviable coterie of celebrity fans, including Rihanna, Lady Gaga and Zooey Deschanel.

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Karen Walker
Karen Walker Eyewear
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Her trademark fresh, understated style has cemented this young designer’s reputation as one of New Zealand’s hottest fashion names.

Once described as ‘quietly sophisticated clothes that well-mannered girls want to wear’, Juliette Hogan’s designs have carved out a dedicated fashion niche: feminine but not too girly, grown-up but relaxed – the kind of clothes real women love.

Blurring the line between classic femininity and contemporary fashion, a little bit sexy and a whole lot desirable, Juliette’s beautifully crafted pieces transcend seasons and fads.

Whether they’re refining the 9 to 5 or taking you seamlessly after hours, her collections are practical and wearable, cleanly tailored in carefully considered fabrics, textures and colours.

Fashion Collections and Bridesmaid Service

Juliette Hogan established her eponymous brand in 2004, making waves with a striking NZ Fashion Week debut in 2006. Today each new collection is hotly anticipated and widely celebrated as her unique design sensibility continues to evolve and impress.

Opening directly onto the central leafy courtyard of The Pavilions, the Juliette Hogan boutique at Britomart reflects the designer’s signature understated style. The fresh, polished interior provides a minimalist backdrop that keeps the focus firmly on the beautiful clothes.

Alongside the ready-to-wear collections, the Britomart store offers a dedicated bridesmaid service. In private consultation with Juliette, brides have the opportunity to handpick selected designs from previous seasons in new fabrics or colours – setting you on the path to happily ever after.

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This is one luxury brand that knows how to engage your senses, from the first fragrant inhalation as you step in the door to the tactile pleasures of the exquisite packaging.

Shopping at Jo Malone is an undeniably sensual experience: all that soft lighting, cool cream and glass decor, rows and rows of tantalisingly sparkling square-cut bottles and, of course, delicious scents at every breath. There’s the deep satisfaction, too, of seeing your purchase swathed in its beautiful cream and black box and a froth of tissue and ribbon.

The Britomart store is the exclusive New Zealand home of the iconic British fragrance house. Here you can browse the famous Tasting Bar, learn how to combine fragrances to create your own bespoke scent and enjoy a luxurious free hand and arm massage.

As well as colognes, body creams and bath oils, the collection includes home fragrances and scented candles. Friendly Jo Malone ‘stylists’ provide expert guidance on selecting the right fragrance for you or your home, to give as a gift or for special occasions such as weddings.

Birth of a brand

The Jo Malone fragrance signature is elegance and simplicity – just one or two notes, compared to the complexity of most perfumes – characterised by unexpected twists. It was fresh, original combinations like Lime Basil & Mandarin, now a cult fragrance worldwide, that helped launched the company in London 20 years ago.

The legend goes that founder Jo Malone first began blending and mixing oils in her kitchen. Her first scent, Nutmeg & Ginger, was created as a bath oil gift for a small group of skincare clients. Response was so overwhelming that she gave up her day job… and well, the rest is history.

Twenty years, 24 countries and thousands of devoted customers later, and Jo Malone is today a global luxury lifestyle brand. Britomart is proud to be the home of New Zealand’s only Jo Malone store.

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The first dedicated Bobbi Brown store in Australasia, we love getting prettied up in the Pavilions.

As the inventor of enhanced natural beauty, it made sense for Bobbi Brown to open her first Australasian store in the garden-enclosed Pavilions.

The studio features Bobbi’s signature clean and modern fitout, defined by dark wood, Carrara marble and splashes of colour. Natural light highlights the makeup where it’s best tested: on your face.

Makeup artists are on hand, with handmade brushes at the ready – or you can wander at your leisure and find the products that suit you. After all, Bobbi Brown’s philosophy could have been written with the New Zealand girl in mind: “Women want to look and feel like themselves, only prettier and more confident”.

Flattering, wearable makeup

Like most great innovations, Bobbi Brown’s cosmetics empire was born out of a problem: while working as a makeup artist in the ’90s, Bobbi couldn’t find natural-looking makeup.

Bobbi Brown Essentials was launched in 1991: 10 universally flattering lipsticks that started the trend for the light and wearable makeup that we now see – or don’t notice – on faces everywhere. Today her lipsticks are still loved around the world, together with her unique yellow-based skin tone-correct formulations that look natural on any skin tone.

Teaching is a key component of the Bobbi Brown ethos, founded on the belief that every woman can be her own makeup artist. A Menu of Services offer a variety of lessons and services, including the famed Pretty Powerful Makeup Lesson and a brow grooming service – just book in store.

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A one-stop shop for high quality sartorial staples for men and women alike, AS Colour’s Britomart store is as industrially cool as the cult label itself.

Creative blank apparel company AS Colour is famed for its honestly priced, simply styled basics, selling an ever-growing range of top quality T-shirts, singlets, sweatshirts and more that are the perfect accompaniment to higher priced pieces in your wardrobe.

From organic cotton T-shirts and canvas totes to hooded sweats and classic children’s wear, AS Colour’s quintessentially cool designs have made its name synonymous with the kind of ‘solid, no-nonsense staples that everyone can wear regardless of personal style.’

AS Colour’s story started in 2005 when its founders spotted a growing demand for blank apparel from creative New Zealand companies. They duly began distributing blank American T-shirts from a Parnell garage and when they couldn’t get what they wanted from suppliers, they began designing and manufacturing their own range.

Simply brilliant basics

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“We started with a very simple idea, to make the best quality blank apparel so that other people could print their ideas onto it,” AS Colour’s founders explain. “It may not be the most earth shattering idea but we felt quite passionate about it.”

The Britomart shop’s fitout is minimal and modern with an industrial feel, mirroring the blank canvas simplicity of AS Colour’s coolly classic designs. It carries a full range of the brand’s T-shirts, singlets, sweatshirts, caps, pants and shorts along with the odd limited collection or collaboration that the Kiwi company releases.

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