IT’S AN APPLE STORE AND MORE: YOOBEE’S NEW FLAGSHIP OUTLET AT BRITOMART IS BOTH A CUTTING-EDGE TECHNOLOGY RETAILER AND A HUB FOR THE CREATIVE COMMUNITY.

“Whatever yoo want to bee,” they declare, and spelling aside, it’s a fine sentiment – these guys are all about unleashing your personal creativity and providing you with the tools and know-how to use it.

Formerly MagnumMac, Yoobee has been through an invigorating rebrand that has seen it shift its focus to the creative community that deploys its technology. And while Apple is still the hero brand, it’s not just about iPads and iPhones – Yoobee carries Bang & Olufsen, Nikon, WeSC and Bose too.

This flagship store brings that new creative focus to life, with its slick urban styling, rich wood, black and neon fitout and installation by street art crew Cut Collective.

And walking the creativity talk, Yoobee has launched an exclusive range of iPad accessories, designed by Cut Collective and top fashion designer Kathryn Wilson.

Leading Apple retailer

The Yoobee store – like the online community of the same name – is structured around eight ‘creative codes’, from design to photography to music.

These codes provide a focus for the store’s end-to-end technology and training offering, including hardware, software and short courses. Alongside, Yoobee offers all the product support and service you’d expect from New Zealand’s leading Apple retailer.

Fitted with a top-of-the-line Bang & Olufsen sound system and offering free wi-fi and coffee, this is a store that truly redefines the technology experience.

Britomart Store Opening Night from YOOBEE.

OPENING HOURS

Monday-Friday 10am-6pm
Saturday - Sunday 10am-5pm