This is one luxury brand that knows how to engage your senses, from the first fragrant inhalation as you step in the door to the tactile pleasures of the exquisite packaging.
Shopping at Jo Malone is an undeniably sensual experience: all that soft lighting, cool cream and glass decor, rows and rows of tantalisingly sparkling square-cut bottles and, of course, delicious scents at every breath. There’s the deep satisfaction, too, of seeing your purchase swathed in its beautiful cream and black box and a froth of tissue and ribbon.
The Britomart store is the exclusive New Zealand home of the iconic British fragrance house. Here you can browse the famous Tasting Bar, learn how to combine fragrances to create your own bespoke scent and enjoy a luxurious free hand and arm massage.
As well as colognes, body creams and bath oils, the collection includes home fragrances and scented candles. Friendly Jo Malone ‘stylists’ provide expert guidance on selecting the right fragrance for you or your home, to give as a gift or for special occasions such as weddings.
Birth of a brand
The Jo Malone fragrance signature is elegance and simplicity – just one or two notes, compared to the complexity of most perfumes – characterised by unexpected twists. It was fresh, original combinations like Lime Basil & Mandarin, now a cult fragrance worldwide, that helped launched the company in London 20 years ago.
The legend goes that founder Jo Malone first began blending and mixing oils in her kitchen. Her first scent, Nutmeg & Ginger, was created as a bath oil gift for a small group of skincare clients. Response was so overwhelming that she gave up her day job… and well, the rest is history.
Twenty years, 24 countries and thousands of devoted customers later, and Jo Malone is today a global luxury lifestyle brand. Britomart is proud to be the home of New Zealand’s only Jo Malone store.