Inspired by the traditions of Provence, L’Occitane products embody a true ‘art de vivre’ – a celebration of the pleasures of life.
At the heart of fragrance and beauty house L’Occitane en Provence’s philosophy is a set of core values: authenticity, naturalness, effectiveness and pleasure.
Inspired by traditional Provençal values, L’Occitane products trace their origins back to the plants, flowers and trees of the Mediterranean region, and the natural active ingredients long cherished in local tradition.
Today’s range of fragrance, skincare, body care and hair care draws together ancient methods and modern dermatological research, ensuring their effectiveness and safety as well as their sensual appeal.
That devotion to sensuality is evident throughout the L’Occitane experience, from the delicious fragrances and textures of the products themselves to the soft colours, lighting and ambience of the store.
Natural fragrance and skincare
Inspired by his childhood in Provence, 23-year-old Olivier Baussan began to explore the fragrance traditions of his region. He bought an antique steam distiller, harvested wild rosemary and produced pure rosemary essential oil.
This traditional natural product was quickly embraced by villagers at local markets, and L’Occitane was born. Drawing inspiration from a range of Mediterranean cultures, Olivier continued to develop fine skincare products and fragrances that were natural, authentic and effective.
Each L’Occitane key ingredient comes with its own ‘true story’, tracing the journey from its unique place in nature to the exquisite product in your hand.