One
in the centre
of waterfront
Auckland

sass & bide.
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Bold, glamorous and just a little bit bohemian, sass & bide’s Britomart boutique beautifully embodies the beloved brand.

Founded by Brisbane-born friends Heidi Middleton (sass) & Sarah-Jane Clarke (bide), a former accountant and advertising art director with a shared love of fashion, sass & bide has quickly blossomed into one of the world’s most celebrated ready-to-wear and accessories labels.

sass & bide’s raison d’être is to create clothing and accessories ‘dedicated to the strong, the obscure and the beautiful’ and the newly opened Britomart flagship boutique carries a full range of the label’s ready-to-wear, swimwear, denim, accessory and eyewear collections.

The Britomart store stunningly showcases sass & bide’s beautiful wares. Floating rails drift above striking parquet and marble floors and the store’s bright, white and seriously luxe interior allows sass & bide’s signature embellished, metallic and all-round exquisite pieces to shine.

AN INTERNATIONAL SUCCESS STORY

Heidi and Sarah-Jane established sass & bide in 1999 with no formal design training. The fashionable duo instead started the label with a capsule collection of customised denim, a strong sense of style and a ‘free-spirited confidence and contradiction’ that still defines the brand today.

Within two years the collection had expanded into seasonal ready-to-wear, evolving from an underground phenomenon in Australia to the runways of New York and London Fashion Weeks. sass & bide is now available in more than 20 countries worldwide.

Opening Hours

Monday - Friday
10am - 6pm
Saturday
10am - 5pm
Sunday
11am - 6pm