One
in the centre
of waterfront
Auckland

sass & bide.
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Bold, glamorous and just a little bit bohemian, sass & bide’s Britomart boutique beautifully embodies the beloved brand.

sass & bide is one of the truly authentic, Australian design success stories. The brand was founded in 1999 by two best friends who broke the rules and followed their hearts to create a fashion label fueled by a distinctive creative vision; the strong, the obscure & the beautiful.

For almost two decades, they've been at the forefront of designer fashion; acknowledged for their modern, distinctly Australian aesthetic, free-spirited confidence & contradiction and for creating a whole new genre in denim.

Opening Hours

Monday - Friday
10am - 6pm
Saturday
10am - 5pm
Sunday
11am - 6pm