The coveted British fashion label Ted Baker London delivers a shopping experience as unique as the brand itself.

Ted Baker’s combination of classic British style and quirky detailing has won it a loyal following of fashionistas and fashionistos worldwide.

As you browse through the beautifully cut designs in store, pay special attention to the details: this is a label that delights in subtle touches of embroidery and trim. Ted Baker prides itself on offering ‘twice the product for half the price’ – and the fine fabrics, tailoring and detailing make it clear why.

Whether you’re acquainting yourself with the label for the first time or you’re a long-time fan, a visit to the Britomart store will be one of surprise and discovery. Each Ted Baker store is individually designed in a style both luxurious and playful, full of little touches waiting to be revealed.

Individuality and style

Ted Baker was launched in 1987 in Glasgow as a tailored shirt specialist, which quickly gained a reputation for quality, attention to detail – and personality.

Every shirt purchased from the early stores came with a free laundry service, capturing the attention of both customers and fashion media. With no budget for traditional advertising, founder Ray Kelvin focused on building his fledgling designer label through offbeat marketing tactics and word of mouth.

Despite a continued ‘no advertising’ policy, the brand has grown to encompass a full range of menswear, womenswear, accessories, fragrance, footwear, jewellery and watches.

The collections today continue to vividly express ‘Ted’s’ personality, with humour, individuality and style woven into every piece. All the key ranges are now available at New Zealand’s only Ted Baker store – right here at Britomart.

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Leading Kiwi designer Vicki Taylor’s unique brand of timeless, wearable fashion has found a home in The Pavilions at Britomart.

It’s little wonder Vicki Taylor inspires such intense loyalty amongst her customers: her designs strike just the right balance between long-lasting, classic design and the sort of subtle, intricate detailing that make owning – and wearing – them something special.

Characterised by an understated, edgy aesthetic, taylor garments offer ingenious twists on simple, architectural lines. Designs are deliberately versatile to allow the wearer creative scope and experimentation.

Pieces are created around beautiful fabrics, lovingly sourced from the world’s best mills, and materials such as New Zealand merino feature strongly in the collections. All garments are proudly designed and manufactured in New Zealand to deliver small production runs and the level of quality and bespoke detailing that Vicki insists upon.

Rise of a fashion designer

Born into the fashion industry – with a father, grandfather and great-uncle all in the textile business – Vicki Taylor graduated with a prestigious design degree from the Royal Melbourne Institute of Technology. She went on to be head designer at Gregory, significantly boosting the label’s popularity and success. She launched the taylor label in 1999 with the opening of her first store, taylor Boutique on Jervois Road.

Today Vicki has a dedicated group of followers who return to her designs season after season. Vicki herself is often to be found in store, styling, advising and getting feedback from customers.

As Vicki says, “I’m spoilt by my customers; we’ve established a long history together. Hopefully I can keep them inspired by producing pieces they want and just have to own.”

Photography credit Andre Kong

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Bold, glamorous and just a little bit bohemian, sass & bide’s Britomart boutique beautifully embodies the beloved brand.

Founded by Brisbane-born friends Heidi Middleton (sass) & Sarah-Jane Clarke (bide), a former accountant and advertising art director with a shared love of fashion, sass & bide has quickly blossomed into one of the world’s most celebrated ready-to-wear and accessories labels.

sass & bide’s raison d’être is to create clothing and accessories ‘dedicated to the strong, the obscure and the beautiful’ and the newly opened Britomart flagship boutique carries a full range of the label’s ready-to-wear, swimwear, denim, accessory and eyewear collections.

The Britomart store stunningly showcases sass & bide’s beautiful wares. Floating rails drift above striking parquet and marble floors and the store’s bright, white and seriously luxe interior allows sass & bide’s signature embellished, metallic and all-round exquisite pieces to shine.

An international success story

Heidi and Sarah-Jane established sass & bide in 1999 with no formal design training. The fashionable duo instead started the label with a capsule collection of customised denim, a strong sense of style and a ‘free-spirited confidence and contradiction’ that still defines the brand today.

Within two years the collection had expanded into seasonal ready-to-wear, evolving from an underground phenomenon in Australia to the runways of New York and London Fashion Weeks. sass & bide is now available in more than 20 countries worldwide.

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Offering superb bespoke and made-to-measure tailoring services, RJB Design is founded on a simple philosophy: ‘Suits made by individuals, for individuals’.

RJB Design prides itself on being New Zealand’s finest suit tailor, bringing together contemporary masculine style and old-fashioned quality and attention to detail.

Along with the latest luxury European fabrics and Savile Row-trained tailoring, RJB Design delivers the very best personal service, offering expert advice across all aspects of cloth, cut, style and fit.

The ultimate in personalised style is the bespoke suit, where every detail of fabric, cut and finish is customised for you. RJB Design also offers a made-to-measure tailoring service for suits and shirts, where garments are fitted and finished to your measurements and specifications.

The store also carries fine off-the-peg suit ranges from New Zealand and Europe, as well as hand-selected knitwear, casual shirts, footwear, accessories and gifts.

Bespoke tailored menswear

The historic Levy Building reflects the traditional values of the RJB brand, setting the scene for a relaxed, masculine environment that gives way to a welcoming family culture at weekends.

Husband and wife team Ronald and Natasha Biddick founded RJB Design in 1999 to fill the gap they saw in the Auckland market for sophisticated, European-influenced menswear. Today their loyal client list includes Prime Minister John Key and many other top executives and household names. 

“We make clothes not just for the body, but for the man and his lifestyle,” says Ronald. “We take into account where the clothing will be worn and for what purpose, creating garments that fit the lifestyle of the customer as well as they fit his physique… each client has different needs.”

Brands

RJB Design
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Dormeuil
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“If you have a body, you’re an athlete,” said co-founder Bill Bowerman – a message of empowerment that has helped turn Nike into the world’s best-loved sports brand.

That Nike is a brand that inspires devotion is much in evidence in the Nike Britomart concept store. In pride of place is a showcase for a selection of owner Bryan Eible’s personal Nike shoe collection, a 180-pair stash of vintage pieces and special editions the envy of ‘sneaker freakers’ everywhere.

There are tiered racks of shoes suspended chandelier-style from the ceiling and display cases made of ‘regrind’ – recycled shoes.

The range at Nike Britomart is highly performance-focused, offering Nike’s latest and most innovative collections of footwear and clothing. While the main focus of the store is running, there’s an extensive range of training gear for gym-goers and athletes across all disciplines, as well as casual sportswear for off the field.

Global business, local focus

Nike might be the world’s most successful sportswear company, but the focus of the Nike Britomart store is very much on this corner of the world.

From the Auckland map graphics on the walls to the Atrium showcase tracing the birth of jogging back to New Zealand, the store emphasises its authentic connection to the New Zealand sporting community. (It’s true – Kiwi Arthur Lydiard’s jogging club so inspired Nike’s Bill Bowerman on a visit here in 1962, he took the idea with him back to the US and sparked a new fitness phenomenon.)

The Britomart store was the first in New Zealand to open under the Nike name, is the base for community fitness events including Nike+ Run Club Auckland, which caters for a range of distances and abilities. This social run club meets at 6pm every Wednesday evening at the store for a mixed run.

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It’s not just outdoor gear, it’s a symbol of adventure.  And the Macpac guys aren’t just salespeople, they’re outdoor experts who walk the adventure talk.

Macpac is the fast-expanding Kiwi outdoor adventure brand known for its top-quality outdoor gear for backpacking, tramping and camping. And its Britomart concept store on Customs Street East is the largest Macpac outlet in New Zealand.

Themselves serious outdoor enthusiasts, the Macpac Britomart team offer the kind of expert service and intimate product knowledge you can only give if you live for adventure yourself.

As well as a wide range of packs, Macpac stocks hiking boots, tents, sleeping bags, camping and travel accessories and outdoor clothing designed to make you at home in the planet’s wildest places.

From hiking packs to camping gear

Macpac began in Christchurch with a backpack – New Zealand’s first internal-frame climbing pack – designed by founder Bruce McIntyre for his mountaineering mates in 1975. Today it’s one of the world’s most trusted outdoor brands, known for its innovative designs, revolutionary fabrics and relentless focus on performance.

In 2008 Macpac joined forces with New Zealand’s other iconic outdoor brand, Fairydown, allowing customers to get the best of both brands in one place.

If you love the great outdoors and rate the importance of quality gear, trek in and see the Macpac team – you’ll find them on the ground floor of Old Sofrana House.

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Featuring a seriously cool fitout straight from New York, M.A.C’s flagship store is a mecca for makeup professionals and devotees alike.

The sleek black and silver interior of M.A.C’s Britomart store is a fitting home for the brand’s sought-after PRO collection – the only place in New Zealand you’ll find the professional range.

From the tiers of signature high-performance products to the individual statement style of the in-store artists, this is the ultimate M.A.C showcase: a shrine to self-decoration of the highest sort.

Originally developed to meet the creative and performance needs of professional makeup artists, the M.A.C range today embraces ‘all ages, all races, all sexes’ in a celebration of the fierce and fabulous.

Professional and everyday cosmetic ranges

Whether you’re after a top-up of your favourite lip stain or seeking a whole new look, you’ll find plenty of inspiration here among the tantalising displays of colour collections, artistry tools, accessories and skincare. Along with the beautiful everyday lines of M.A.C cosmetics, expert advice is on hand to answer all your makeup and technique questions.

Just don’t be surprised to find yourself browsing alongside New Zealand’s top professional makeup artists. They’ll be stocking up on the essential tools of the trade, choosing from over 250 high-quality M.A.C PRO formulations, colours and finishes, designed to deliver in the demanding backstage and studio environments.

Anyone can become a M.A.C makeup expert, though: M.A.C Technique classes allow all customers to learn the latest tips and tricks of makeup application from resident artists. These small group sessions include a full makeup demonstration and time spent with an artist – contact the store to register your interest.

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It’s the world’s hottest yoga gear – but to its legions of fans, it’s also a philosophy and a way of life.

lululemon athletica specialises in “technical athletic apparel for yoga, running, dancing and most other sweaty pursuits”. Its sportswear is crafted for fit and function as well as beautifully designed and detailed.

But it’s not just the technically advanced fabrics and flattering designs that have earned the brand its worldwide following of loyal fans. The company is founded on a quirky manifesto that emphasises living “long, healthy and fun lives” – and its mission is creating components for people to do so.

lululemon athletica’s full-sized store at Britomart carries complete seasonal collections of lululemon designs.

Active in the community

lululemon athletica was founded in Vancouver in 1998 by Chip Wilson, a keen surfer and snowboarder turned yoga fan. He saw an opportunity to combine his newfound enthusiasm for yoga with his long-standing passion for technical athletic fabrics.

Chip founded the company as a community hub where people could learn about and discuss all aspects of healthy living, from yoga and other forms of exercise to diet and mental wellbeing.

True to its origins, the Britomart store will also be a focus for the local community, with complimentary yoga and fitness classes held in store. It will also be a base for community events and visiting ambassadors will share their knowledge and passion with guests.

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Jennie Loo, former owner of luxury shoe store Ashley Ardrey, has launched a new fashion brand with the opening of concept store Lineage.

Designer shoe boutique Lineage is a must-visit for footwearphiles, filled with fashionista Jennie Loo’s hand-selected range of high-end European labels. Brands include French ballet pump specialists Repetto, family-owned Spanish shoemaker Pedro Garcia and luxury French shoe designer Robert Clergerie. The store is a showcase for Jennie’s love of classic fashion.

“The name Lineage relates to longevity, to classic brands that you can retire for a couple of years, then get out again,” explains Jennie.

Never a fan of disposable fashion, Jennie intends to do more than just sell beautiful shoes and accessories – though belts, bags and costume jewellery and a sprinkling of hand-selected garments also feature at Lineage. She aims to add genuine value to the shopping experience by helping women make better fashion choices.

“The rebranding to Lineage is to encourage people to come and get free advice and guidance,” says Jennie, who describes herself as a fashion girl rather than a shoe girl. “I want to help people look their absolute best, and I’ll be in store most days, which will give me the opportunity to do that.”

“I have a lot of technical knowledge,” says Jennie, “and I know about garment construction and materials. With this, I can help women make better choices. It’s not about having things that are the hottest, but things that have longevity.”

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Inspired by the traditions of Provence, L’Occitane products embody a true ‘art de vivre’ – a celebration of the pleasures of life.

At the heart of fragrance and beauty house L’Occitane en Provence’s philosophy is a set of core values: authenticity, naturalness, effectiveness and pleasure.

Inspired by traditional Provençal values, L’Occitane products trace their origins back to the plants, flowers and trees of the Mediterranean region, and the natural active ingredients long cherished in local tradition.

Today’s range of fragrance, skincare, body care and hair care draws together ancient methods and modern dermatological research, ensuring their effectiveness and safety as well as their sensual appeal.

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Natural fragrance and skincare

Inspired by his childhood in Provence, 23-year-old Olivier Baussan began to explore the fragrance traditions of his region. He bought an antique steam distiller, harvested wild rosemary and produced pure rosemary essential oil.

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Designer stationery label kikki.K showcases a superb range of beautiful and practical accessories for the workplace and home in this fun, stylish store.

Make over your home or office workspace and turn it into an extension of your personal style with kikki.K’s divine range of stationery and desktop accessories.

Here the humble pen and notepad are elevated to designer status with covetable colours, finishes and graphics. You’ll find everything from folders and filing systems for foodies to stamps, stickers and pens for the busy professional.

And it’s a treasure trove for those who love to create, whether you work from a corner in the kitchen or the office on the top floor.


Gorgeous gifts for office and home

The label’s collection of beautiful yet practical objects sprang from Swedish-born Kristina ‘Kikki’ Karlsson’s belief that an organised and inspiring environment leads to a more positive and creative state of mind.

With hallmark Swedish style and simplicity, Kristina’s pieces transform ordinary workspaces into orderly places designed to increase your productivity and set your most creative self free.

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The first-ever store for New Zealand’s leading shoe designer carries the full Kathryn Wilson and Miss Wilson ranges – including some store exclusives.

The fresh white space of Kathryn Wilson’s Britomart boutique is an ideal gallery for the brilliant colours and sculptural shapes of her gorgeous shoes, arranged reverently on minimalist shelving.

The store, located at The Pavilions at Britomart, is Kathryn Wilson’s flagship, carrying all of her collections for men and women, as well as the diffusion Miss Wilson range and limited-edition ranges of accessories. All styles are limited runs, including some colourways exclusive to the Britomart store.

New Zealand’s top shoe designer

Auckland-born designer Kathryn Wilson launched her dream of a New Zealand footwear brand in 2003 at the age of just 22, after winning an AMP Scholarship in 2002. Her talent, innovation and business flair saw her named as a finalist for the Ernst & Young Entrepreneur of the Year Award at the age of 30.

Today she is New Zealand’s most successful shoe designer, with boutique production houses in Italy, Spain, Portugal and China supplying 75 retailers across New Zealand and Australia. Her high-fashion designs and quality materials have earned her a dedicated fashion following both locally and overseas.

Brands

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