Splashes of sequins, thigh skimming skirts, slogan tees and drop crotch pants, The CO-OP is home to a handful of price- and street-savvy fashion brands, including Trelise Cooper’s COOP.
‘Designed for the girl who’s so far on top of the fashion game, she’s ahead of it’ The CO-OP boutique is open at the Britomart Pavilions.
Sitting next to Trelise Cooper’s (TC) Auckland flagship on Te Ara Tāhuhu walking street, the store is the most recent expansion to the TC empire and offers fresh styles for the younger fashion fans.
Stocking three labels: Holy Chic, The Fifth Label and COOP, The CO-OP has new stock, handpicked by the TC team arriving weekly so it’s always on trend and on budget.
‘A philosophy, an attitude, an ever-evolving moment’, Holy Chic delivers premium fashion, without the price tag. Feminine styles with a gritty edge, the Trelise Cooper offshoot is current, ‘up-to-the-minute’ fashion that you need to be wearing now. Slogan tees, day dresses, streetwear and jewellery, the brand is youthful and international, for the girls, as the brand’s website says, ‘that just don’t give a chic.’
Australia’s The Fifth Label makes its Britomart debut in The CO-OP. A modern brand that morphs high fashion with streetwear, The Fifth is multi-dimensional, with garments for the beach, the office, day, night and everything in between.
Bringing ‘The modern fashion icon the glamour she craves and the level of luxury she has come to expect’, COOP offers a youthful approach to the classic Trelise Cooper style. Bold patterns, lace, dramatic prints and inventive cuts can be found scattered through the collections, offering effortless style for the ‘eclectic’ COOP girl.
With new garments arriving every week The CO-OP is an ever-revolving selection of wardrobe updaters. Incredibly well priced with many tags boasting numbers well below the $100 mark, the store is introducing a new generation to Trelise Cooper in the most fashionable way possible.