Celebrate the launch of Jo Malone London’s free-spirited Bloomsbury Set tomorrow afternoon with fragrant treats and an in-store artisan.

Something quintessentially English and unconventionally delicious combined with an unbridled sense of creativity – that’s the essence behind Jo Malone London’s latest fragrances, The Bloomsbury Set. Inspired by the influential Bloomsbury Group, comprised of writers such as Virginia Woolf and artists such as Roger Fry, the set of five scents is uplifting and inspiring.

With a simple spritz on the wrist you’ll find yourself transported to an exquisite Charleston garden on a warm summer’s day and later imagine yourself sitting in front of a roaring fire, whiskey in hand surrounded by Victorian elegance.


The Bloomsbury Set is comprised of five new scents, $114 each for 30ml available at the Britomart boutique now.

Blue Hyacinth: Intoxicating bold blue hyacinth warmed by the sun entwined with the vibrancy of garden geraniums. Notes: green, floral, spicy.

Whisky & Cedarwood: A sensual blend of fine whisky and roses with notes of warm cedarwood that produces the intriguing smell of waxy wooden floors. Notes: whiskey, rose, cedarwood.

Tobacco & Mandarin: Vibrant mandarin mixed with herbaceous sage sweetened with the warm elegance of sweet tobacco. Notes: citrus and tobacco.

Garden Lilies: Effervescent water lilies at dawn combined with dewy green sap and lush ylang ylang with a wisp of vanilla. Notes: aquatic, green and floral.

Leather & Artemisia: Notes of anise-tinged absinthe with aromatic artemisia, orriswood and the deep richness of leather combined with amber wood. Notes: woody and earthy.


Pop in tomorrow afternoon where an artisan will be in the Boutique to create a personalised leather bookmark. Also enjoy fragrant treats and refreshments inspired by the collection.

Bloomsbury Set Launch Event
Jo Malone London Britomart
Friday 10 March