The beautiful concept store for New Zealand’s most avant-garde fashion label sets the stage for its inimitable dramatic style.
Iconic New Zealand fashion house WORLD styles itself as a ‘Factory of Ideas and Experiments’. It’s an epithet that sums up its love for the unexpected, the creative and the adventurous. With a witty, fearless approach to fashion that is as much about personality as clothing, WORLD declares it is a label that ‘dresses the mind not the body’.
It’s an attitude everywhere in evidence at WORLD’s new luxury flagship store at Britomart. Its eccentric, eclectic curatorial approach brings together antiques and curios ranging from religious relics to taxidermied birds and animals.
The boutique showcases full collections of the internationally renowned WORLD, WORLD Man and WORLD Couture ranges, all lovingly handmade in New Zealand.
World of beauty
WORLD is the internationally acclaimed label of designer Denise L’Estrange-Corbet, founded in 1989 with partner Francis Hooper. WORLD is sold at high-fashion retailers including Liberty of London and Selfridges, and its designs are collected by museums, galleries and private collectors.
Alongside the fashion collections, WORLD Beauty is an Aladdin’s cave of beauty treasures. WORLD searches the planet for the most luxurious beauty items, expansively defined as ‘anything we find beautiful’, from perfume to bric-à-brac to chandeliers.
A collection of exclusive, historic and artisan fragrances sit next to exquisite skincare ranges, French candles and antique furnishings. Alongside are quirky gifts and treasures for just a few dollars, in line with WORLD Beauty’s mission: to allow everyone from all walks of life to experience a little luxury.