New Zealand’s first Chanel boutique brings a slice of French chic to Auckland’s most celebrated fashion precinct
From the little black dress to the original women’s pant, Coco Chanel singlehandedly redefined fashion in the 20th century. Her legacy lives on through her eponymous label and Chanel is still synonymous with timeless style.
The launch of Chanel’s first New Zealand boutique at Britomart represents a new era for our city’s fashion scene. Located in the Australis House, the fragrance and beauty boutique will also introduce the Chanel line of eyewear to an Auckland audience.
The building’s early 20th century provenance pairs perfectly with a label that was launched in 1907. The lofty boutique space features original brickwork and Kauri timber floors – a distinctively ‘new world’ take on the presentation of luxury goods.
Also on display is art that plays on the colours and themes of Chanel’s product lines, providing additional in-store delights for visitors to the space.
“The opening of the first boutique in New Zealand is a momentous occasion for Chanel,” explains says David Blakeley, the managing director of Chanel in New Zealand and Australia.
He continues: “We are very proud to have carefully designed this new style of boutique alongside the original character of the Britomart building.
”Products to look out for include the new Le Rouge makeup collection (the first outing by Creative Makeup and Colour Designer Lucia Pica), the Les Exclusif fragrance collection, and La Solution 10 de Chanel, a moisturizer specially formulated for sensitive skin.